Communications Plan Template How to Build Yours In 12 Steps

Communications Plan Template How to Build Yours In 12 Steps What message do you want to communicate to your audience? What do you want your audience to know about your organization? Whats your brands mission and purpose? These questions can leave marketers grasping at straws.   If you cant answer them clearly, though, your communications plan is bound to go off the rails. And thats exactly why weve written this post. Youre about to learn exactly how to create a consistent messaging strategy for your organization. As you go along,  youll learn how to document it all using a simple communication plan template. Plus, youll learn how to execute that plan using your blog, social media, and email marketing. Get Your Free Communication Plan Template + Bonus Calendars To make planning your communications strategy easy, we’ve built this free template. Plus, we’ve also included two calendar templates to keep your execution organized. Here’s what your kit includes: Communication Plan PowerPoint to lay out your entire communications strategy. Marketing Calendar template  to plan all of your content and campaigns. Social Media Calendar template  to schedule all of your social media messages. Download them now, and then let’s get down to work. How To Create A Communications Plan in 12 Steps (Free Template)What Is A Communication Plan For this post, a communication plan is: "A communication plan is a detailed strategy that outlines an organization's target audiences and the messages they need to receive to drive desired business outcomes." What is a communication plan, anyway?12 Steps To Develop A Solid Communication Plan Now that you know what a communication plan is, you can work on building one. The following 12 steps will help you plan a full strategy that you can share with your team. Here's how to develop a communications plan in 12 steps.Step One: Establish Your Mission Statement The first step in your communication planning process is reminding your team of your mission statement. Your mission statement is the end goal that your company wants to fulfill for your customers. Here are a few example mission statements to inspire your own (if you don’t have one yet): Starbucks:  To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. :  Organizing the world one marketing calendar at a time. Nike:  To bring inspiration and innovation to every athlete* in the world. Try using this template to format your mission statement. Our organization exists to provide [benefit], [benefit], and [benefit] through [product or service]. Once you have your mission statement record it in your communication plan template: Do you know your organization's mission statement?Step Two: Identify Your Business Objectives The next step in your process is to identify your business objectives. Business objectives are goals your company or organization needs to hit to be successful. Every goal your team sets needs to contribute back to these objectives. If you’re unaware of what you’re aiming for, you’ll miss every time. Talk to or schedule a meeting with your manager to find these objectives. Once you have them record them in your template: Step Three: Develop Audience Personas The next step is to find your target audience or audiences. These are the people your organization is trying to reach. Therefore, you need to identify who they are and what makes them tick so you can create messages that connect with them. Identify Your Target Audience Before you start developing your audience personas, you need to identify your target audience. Your target audience is the group of people who are most likely to purchase your product or service. Here are a few ways to learn more about your target audiences: Survey current customers to learn more about them.  Try using tools like SurveyMonkey  or Google Forms  to gather data from your audience. Ask demographic style questions  to gather the information you are looking for. Dig into Google Analytics  to learn more about who is currently visiting your website. Search through your competitors  social media followers to see who they appear to be attracting (and compare that to your own followers). Once you’ve gathered the data, you need to create a one to two sentence description about your audience. It could look something like this: Our target audience is made up of professional 20 to 28-year-olds who have just started their first job after graduating from college with a four-year degree. Remember to keep it brief, as you’ll go into more detail later. Record these statements in your communications template: Are you using personas in your communication plan?Develop Your Audience Persona Once you’ve determined the basic information of your target audience, you can use the survey information you collected earlier to create a detailed audience persona. Each persona should contain the basic information about each of your target audiences including: Age Gender Job Title Location Income There’s also space to fill out interests and hobbies of your audiences as well as the problems they are currently facing. Recommended Reading: How To Find Your Target Audience With A Marketing Persona Step Four: Identify Your Unique Selling Proposition (USP) To craft effective communication, you need to know your unique selling proposition. What is a USP? According to Entrepreneur, a unique selling proposition is: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. Let’s take a look at an example. Casper is an online mattress retailer, and their USP is focused around one simple idea. Since their product is sold directly to the consumer, they can offer lower prices than what you would find if you went to a brick and mortar store.  Unbeatable low cost sets them apart. Big or small, identifying your USP  will make a huge difference in your communication strategy. Work with your team to come up with your USP and record it in your template. What's your unique selling proposition?Step Five: Draft Your Calls To Action Each one of your target audiences will have a call to action. What do you want your audience to do after they have read or heard your message? For example, let’s say your organization is a budgeting program  designed to help people create financial freedom.   Your target audience is ages 20-28, starting their first job and dealing with a   mountain of student loan debt. Your call to action would be to sign up for a free consultation to help them get their loans paid off as soon as possible. You know what you want them to do; now you have to figure out the right phrasing that creates the final push they need to take action. This graphic is packed full of 54 different words that you can include in your CTA: If we go back to our example some CTAs that this company could use are: Discover how to get ahead of your student loan payments and sign up for a free consultation. Register for a free consultation and take advantage of this special offer before it’s gone. These CTAs should identify the action and general messaging your organization needs to communicate to each audience. Record them  in your template. Does your communication plan include clear calls to action?Step Six: Choose Your Channels The next step in your communication plan process is choosing the channels that you’re going to share your message on. Blogging According to Express Writers, featuring a blog  as a key part of your website increases your chance of better search engine rankings by 434%. Blog posts are great for sharing a variety of news including: Company events. Company news. Feel good projects your organization has taken on. How-to content. Updates to products and services. Launches of new products and services. Recommended Reading: How to Create Effective Blog Posts That Convert Like Crazy Email A second channel option to consider is email. According to Imagination, emails usually generate 38 dollars for every 1 dollar spent. That’s a 3,800% return on investment. So how can you use email to spread your message? Some common tactics are: Email Newsletters that keep your audience up to date with your latest content and news. Press Relations:  Need to get a press release out in a hurry? Email is a great way send your press releases out to your press contacts. Sales Offers:  Having a limited time offer to entice your customers to buy from you? Let them know with a quick email blast that is full of message copy that encourages them to buy. Tools like MailChimp, Campaign Monitor, and Wordfly  can help you get started. Social Media If you decide to use social media, ensure that your organization is using the best channels for your purposes. Here’s are some facts to keep in mind about each network. You can also choose your networks based on where your audience would be most active. According to the Pew Research Center, this the most updated audience demographic data as of 2016. Source: pewinternet.org/2016/11/11/social-media-update-2016/ Use this data to see where your target audience is most active. Recommended Reading: How To Automate Your Social Media With And Get Your Time Back Choose your channels and record them in your template. Step Seven: Decide Your Publishing Frequency Now that you have your channels decided, your next step is to determine how often you’re going to publish your content. Each channel has its own set of best practices regarding publishing frequency. Blog Post Publishing Frequency Your blog post publishing frequency will vary a lot depending on your content team’s work span and how often they can write full blog posts. Start small and grow your blog post publishing frequency as you get ahead in your content. As you start to publish your blog posts, refer to this graphic to figure out the optimum days to post your content. Recommended Reading: When Is The Best Time To Publish Blog Posts? Email Send Frequency According to Crazy Egg, if you grow your email list by subscribers, your optimum send frequency is: Source: https://www.crazyegg.com/blog/email-marketing-frequency/ Again remember that these are just suggestions. If your audience wants to hear from you more often, give them what they’re asking for! Recommended Reading: What 10 Studies Say About The Best Time To Send Email Social Media Publishing Frequency For social media, there are two things your communications team should focus on when sending messages; how often to post and when to post. Here’s an infographic on how often you should post to social media according to 14 different studies: Recommended Reading: How Often To Post On Social Media? [Proven Research From 14 Studies] After you’ve determined how often you want to post to each of your social media channels you can move on to deciding when you’re going to post. This is important because posting at the right time helps increase the chance that your audience will see your content in their newsfeed. Check out this infographic on the best times to post on your social media channels: Recommended Reading: What 20 Studies Say About The Best Times To Post On Social Media It’s important to note that you don’t have to follow this publishing schedule exactly. Create one that works for your team and focus on growing it as you become more comfortable posting to the channel. So how do you decide what your initial publishing schedule will be? An example schedule might be: Publish 3 Facebook posts a week. Publish 15 tweets per day. Publish 2 blog posts a week. Send 3 emails a week. This publishing frequency is here to help you get started. If you can’t post as frequency as this schedule suggests, try working your way up to it instead. The main thing to focus on is consistency. Ultimately the schedule that you decide on will depend on you and your team. Once you have figured out your initial publishing schedule, record it in your template. Step Eight: What Messages Do You Need To Deliver? You have your strategy, now comes the fun part, deciding what messages you want to send. Each one of your target audiences has a specific message they need to hear to beat the final hurdle to converting. So how do you figure out what that message is? Each of your audiences experiences a particular problem that would draw them to your product or service. The messages you create for each of your audiences should address: The problem they’re currently facing. The solution your organization offers. The call to action you created in step six. Creating your messages involves a five-step process: Let’s walk through an example of this five step process. Think back to the example of the financial company who’s looking to help students who just graduated with their loans. This is how it should look in your communications plan template. Their target audience would be 20 to 28-year-olds who have just graduated from college and are in their first job. After you have identified your target audience, determine the problem they are facing and the solution your company can offer: Next, create a message your company’s target audience would connect with. Try using this fill in the blank template to start: Are you experiencing [insert problem]? See how [insert company name] can help with [product or service]. [insert the CTA that you came up with in step six.] In your template, it could look something like this. Your next step involves finding the channels that your audience would prefer to receive your message on. For this example, we could assume that 123 Accounting’s target audience would be most receptive to their message coming from a variety of social media channels. Then decide on the frequency that you will send your message out. Finally, take the CTA that you created for your target audience earlier in this post and add it to your messaging matrix. What are the core messages your brand needs to communicate?Step Nine: Determine Your Important Events and Campaign Plans Another critical part of your communication plan is going to be laying out the essential events your team needs to keep track of throughout the year. You’ll also want to start formatting the campaign plans for each of those events. To start take a look at your calendar for the next year. What common recurring events would your audience be interested in? This could be holidays, company events, anniversaries, or recurring sales or promotions. Some common holidays are: Christmas Thanksgiving (In the US) Hanukkah Easter The Fourth of July (In the US) Memorial Day (In the US) Veterans Day (In the US) Labor Day (In the US) President’s Day (In the US) Valentine’s Day Halloween St. Patrick’s Day New Year’s Day Many sales and promotions will fall around the holidays, but there are also some recurring dates to keep in mind: End of quarters (the end of every third month). End of companies fiscal year (this will depend on the organization). Beginning of a new season. End of a new season. Recurring industry conferences. Mark any of these recurring events and holidays in your calendar: Record those recurring dates in your communications plan so your team doesn’t have to flip through a previous calendar. Make sure your communication plan anticipates important events ahead of time.Step Ten: Set Your Communication Goals The next step in your communication process is to set goals that your communications team needs to reach. These goals should relate back to the business objectives you identified earlier in this post. For example, let’s say your business objective is to increase charitable donations by 50%. So a communications goal for your team could be: increase the number of event signups by 75% from last year. Each goal that you create should also be SMART or: S: Specific. M: Measureable. A: Attainable. R: Relevant. T: Timely. Try this fill in the blank template when you’re creating your goals: Our [insert team name] will reach [number] [metric] every [time frame] by [date]. So in practice, it could look something like this: Our communications team will reach 5,000 event trial sign-ups every quarter by December 2018. Once you have your goals you need to determine what metrics you’re going to track. Metrics are data points that show whether or not you are reaching your goals. If you’re looking for blog metrics some common ones are: Unique page views Total pageviews Time spent on site Bounce rate Organic search ranking Backlinks If you’re tracking email metrics, some common data points are: Email opens Number of new subscribers Total subscribers Link clicks Unscribers Finally, here are some common social media metrics your team could track: Impressions Reach Follower total New followers Engagements Once you’ve connected your goals to your metrics, record them in your template. Recommended Reading: How To Set SMART Marketing Goals Step Eleven: Using Your Marketing Calendar to Execute Your Communications Plan You finally have a full communications plan. Now comes the time to execute it. The question is how? That’s where your marketing or content calendar comes in. Using the content calendar template that you downloaded earlier, fill out each one of your events and the length of the campaign it’s related to. It could look something like this: You can add in what days your blog posts, emails and more are publishing: To schedule your social media posts open your social media calendar and use the same color codes to indicate which social media posts are related to each campaign: Do This With You may start to notice you need three, four, five maybe even six tools to get your messages out to your audience. That seems like a lot. What if there was a way you could do it all in one tool? That’s where comes in. With our marketing calendar software, you can: Manage your team’s workflows, plan all your content, and see deadlines in one place. Automate your WordPress and social media publishing schedule (and email scheduling is coming soon). Measure your content + social performance. Plus a whole lot more. Recommended Reading: The Ultimate Guide to Execute your communications plan on one marketing calendar. @will show you how.Step Twelve: Measuring Your Results The very last step in your communication plan is to measure your results. You need to know what you’re doing is working right? This is where you’ll pull the metrics that you created for each one of your goals and start tracking them to see if your efforts are indeed paying off. If you’re going to be tracking blog post metrics, Google Analytics is going to be your best friend. To find the data you need to go Behavior → Site Content → All Pages: There you’ll be able to find all the data on the metrics we mentioned earlier in this post including page views, average time spent on page and bounce rate. Email metric data should be found in your ESP or email service provider tool. Each one will vary a bit on what data they pull and where this is located on the platform. Social metrics actually need to be found and tracked in Google Analytics and the internal analytics that the app gathers. Google Analytics will let you find traffic by going to Acquisition → Social → Network Referrals: From there you’ll be able to see the number of sessions, pageviews and session durations coming from your social media channels. Another way to find your social media data is to go to the in-app analytics of each of your social media channels. Each channel holds its own series of analytics including post reach, post engagement, audience demographics and more.

Teaching Strategies Integration Research Proposal

Teaching Strategies Integration - Research Proposal Example He told us that the parent was quite correct, and that he had failed to account for different learning styles. He went on to say that only the grade from then on would count, for that reason, since he felt it was unfair if he left out any of the students. This is how I try to teach my own adult students, both men and women. In this paper I will describe ten of my teaching strategies developed for this purpose. All of these now have different names. According to the researchers who theorized the latest research on them, but they basically represent the major methods for learning. All learner use a combination of them all, with the exception of learners who are lacking the use of one or more physical senses. However, each learner learns more from one of these than the others. So the teacher who taught math using diagram was only addressing the visual learning style, and the students who favoured other learning styles were being left out. This diagram is the most useful for me when I am designing lessons, as it encompasses Kolb`s ideas very well, and includes all five of the methods I mentioned above. However, it adds another dimension, that of procedure and interaction. So try to design each lesson so that it include opportunities to include all of this learning activity and all five learning styles. I do not always introduce the lesson in the same way, as each lesson requires something different to best communicate it content. However, at some time I present it in both visual and auditory fashion. Then I provide a way for the students to discuss the material before giving them an opportunity to apply the learning in some activity. For every lesson I provide notes, though I do not always hand them out at the beginning. Some students take notes, while others just listen. All the students join in the discussion sessions and the hands on activities. Assessment follows using much the same pattern. I require the students to discuss the outcome, write something

MANAGING YOUTH WORK Essay Example | Topics and Well Written Essays - 2000 words

MANAGING YOUTH WORK - Essay Example The importance of making a living is repeatedly told by the parents so that their children can understand that they have to earn sooner and later in their lives. Additionally the philosophy of work is worship is also quite prevalent in developed nations and therefore elders encourage the next generation towards living a productive life in the community. The above mentioned positive attitude is indeed helping strong economies in maintaining a higher level of living standards. When the majority of the individuals make their own living then the burden of the society divides that causes a notable improvement in the community. But in case of underdeveloped or developing country's skilled labor and highly educated people are rare and therefore the responsibility of economic welfare of four to ten people resides on the shoulders of one individual. The aforementioned condition is causing a significant hindrance in the process of fiscal development as more than seventy percent of the workforc e is unwilling to work at all. The lack of education is also considered as a leading cause of poor economic conditions in the third world (O’Higgins, 2003 pp 8). ... ished to foster certain types of professional behaviors in the youth while they are trained to implement creativity and newness in the upcoming corporate world. The professors and trainers also highlight the role of technology in the modern day business world. Youngsters are also guided to consider technological development as a friend whereas they are encouraged to embrace it when performing their responsibilities in the practical arena. The investments in youth developmental programs are ideal for those cultures where people are willing and committed towards sharing their knowledge with others. But in developing nations experienced professionals feel reluctant regarding knowledge sharing with others because they fear that their own skill set will become obsolete if they share it. Yet according to modern research if a person shares his or her knowledge with others then he or she might gather new information as well. The ability to share knowledge and its benefits are explained in So cial Exchange Theory that is identified as one of the fundamentals of modern management (Emerson, 1976 pp 347). The companies operating in developed economies play their role in supporting youth development with the help of offering internship programs so that they can train the next generation of corporate soldiers to say the least. Literature Review According to contemporary research on the topic of youth work, it is quite evident that the nations that use these kinds of programs as a source of development in youth end up with an excellent workforce for the future (Larson, 2000 pp 181). The nations that are deploying the concept of youth work include the names of America and England (Catalano, Berglund, Ryan, Lonczak, & Hawkins, 2004 pp 111) whereas in developing nations Malaysia and

Steps To Developing The Marcom Plan Marketing Essay

Steps To Developing The Marcom Plan Marketing Essay A strategic plan is an organizations way to define the direction in which it is going to go in terms of performance and the way it is going to allocate its resources in order to do so. To define the strategy of the organization, it is important to recognize its current standing and the possible opportunities through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions: What do we do? For the NGO and Productivity Board context, we are going to raise the awareness of the general public concerning productivity. For whom do we do it? This is going to be by following our marcom plan. How do we excel? This can be done by ensuring that the disadvantages to over providing information are alleviated. A strategic plan must be in line with the missions vision, mission statement, values and strategies. Our duty as advisors of the NGO is to use the tools of the strategic plan i.e. PESTEL, SWOT, ATM approach etc. (which are discussed earlier in this assignment) and devise a marcom plan in order to determine the overall direction of the organization as well as plan the allocation of resources. The marcom plan is defined in detail in the following sections. 8.1 Marcom plan Marcom is an abbreviation for marketing communications. Marcom is targeted communication and interaction with customers by using one or more means of media, such as direct mail, the press, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single tactic of communication (or advertising), but more frequently combines several means. Marketing communication wires the development of brand awareness, which means that consumers deduce information about the product into insights about the products characteristics and its position within the bigger market. Businesses also use marketing communication to preserve the products existing customer base, and to strengthen relationships with customers and suppliers. Marcom strategy defines the businesss plan for product information dissemination and brand awareness development. 8.2 Marketing communications planning framework (Model) The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan created by Chris Fill. The MCPF is intended to solve the inadequacies of other frameworks. Fig 3: Marketing communication planning framework The above diagram shows the marketing communications planning frame work. We have already covered the context analysis through the earlier chapters of this assignment through the components of this analysis which includes: Define market or subject Trend Analysis Competitor Analysis Opportunities and Threats Organization Analysis SWOT-i matrix Strategic Plan The other factors of the marketing communication framework (Promotional Goals, Strategy, Communication Mix and Control and Evaluation) will be provided in Task 2, i.e. the recommendations that will be provided by each group member. This plan will have to make in a very systematic manner, assuming certain procedures have been made before the recommendations can be devised. These procedures are discussed in the following section. 8.3 Steps to developing the Marcom plan Marcom (marketing communication) plans can be very expensive. Developing a marcom plan in a systematic manner is crucial to spending its budget optimally and efficiently. Some steps in preparing a plan are as follows: Analyzing the Market Situation (Situation Analysis) Here we ought to know what position we presently hold in minds of prospects, what position we want to achieve, the action plan we have to undertake in order to attain that position, whether there is a unique difference in our products and whether that difference can be developed. For the purpose of our assignment we see that our NGO coupled with the Productivity Promotion Board is not in a competitive position and Define the Purchase (Or Information Receiving) Environment The marketing communications receiver and the buying influence pattern of the customer should be identified. The productivity context does not include goods being bought, hence this is not necessary. However study must be made whether the public is more responsive to one type of marketing than another or in one particular period than another. For example in the festive season (Christmas and New Year) very few people if not no one will bother about any productivity campaign. Establish the Marketing Objectives These objectives can vary from product to product. For the NGO with the PPB (Productivity Promotion Board) it includes the awareness of the general public concerning productivity and making everyone engaged in the productivity movement. Select Positioning Concepts Most Suited to Purchasing Environment The market positioning of the product should be made after considering the life cycle of the product, i.e. we should identify at what stage in its life cycle is the product which is to be promoted (Growth, maturity, saturation or decline). However for the purpose of the productivity context, there is no revenue to be considered following the sale of any product, hence the campaign for productivity awareness is not in any way affected by a product life cycle. Confirm the Basic Marketing Strategy This involves choosing among a list of alternatives the best marketing strategy for the product according to the market conditions and the product life cycle. This will further be discussed in Task 2 of this assignment. Create the Communication Objective whereby each objective should be Specific, Realistic, and Measurable The objective in this case, is a specific communication task to be accomplished among a defined audience in a given amount of time. An objective should be stated in terms of expected results, not in terms of activities or processes, i.e. for example to establish a 35% preference for Brand X among a target of 20000 buyers Develop Strategy A strategy outlines how the objective is to be accomplished. Communication strategies often deal with the message and identify the overall communications approach to be used; e.g. communicate the cost savings in using Brand A via testimonial advertising to be identified buying influences in the target markets. A wide variety of communication means can be used, for example space advertising, direct mail, PR activities, Trade shows, etc. The strategy must determine the proper allocation of resources that the budget permits into several categories in order to achieve the stated objectives. This will further be discussed in Task 2 of this assignment. Develop Tactics Tactics refer to the specific steps or procedures to be taken in order to meet objectives. They often deal with media as the media plans represent the actual tools which will be used to accomplish the desired result, for example to advertise throughout the year on television. This will further be discussed in Task 2 of this assignment. Benefits of having a Marcom plan Marcom is the promotions component of the marketing mix that comprises of product, price and placement. The key aspects of marketing communication include senders diffusing information to receivers via media. The firm which is marketing its product or service is very often the sender, while consumers are the receivers. Many businesses discuss marketing communications in terms of the marketing communication mix, which is also known as integrated marketing communications (IMC). The essential benefits of IMC include advertising, personal selling, public relations, sales promotions and direct marketing. Advertising Advertisements in the IMC mix are mainly paid commercials in media such as TV, radio, press, billboards and websites. Advertisements are good at updating and convincing mass audiences. Advertising reaches consumers both before and after the contact with the product being marketed. This before-and-after effect helps with valuable word-of-mouth publicizing as consumers recall the information they will receive through the productivity campaign. Public Relations Public relations are indirect communications through news outlets and other credible sources. This type of marketing communication requires the cooperation of the news media. The public is likely to believe public relations messages above all other types of marketing communications. Public relations will reach the public best before they make their purchase. Direct Marketing Direct marketing is marketing communication through postal mail, email or over the telephone. It is information that is prepared quickly and customized to consumers whose contact information is kept in the businesss database. Direct marketing creates a rapport with the targeted person. Operating not unlike sales promotions, direct marketing affects the public instantly. 8.5 Disadvantages to Providing Too Much Communication Strategy Communication strategies are employed by companies of all sizes. These strategies are aimed at determining how information will be circulated to the public when it comes to new product launches, PR or marketing in general. Communication tactics can also refer to the way in which businesses converse with stakeholders and staff. In the development and implementation these strategies, however, companies need to be watchful to not provide too much communication. There can be disadvantages to doing so. Sensitivity One of the detriments to providing too much communication is that it may result in some sensitive information being leaked to the public. This can be especially dangerous in the case our NGO in the way that if one piece of information is leaked that contradicts our marketing campaign, then our message will come off as confusing and unclear to the public. Also, this will harm our credibility and reputation in the publics eye. Brand Brand image is important for business. A business brand is its individual and core identity. The struggles for promotion at times flood the market with advertisements, and this can erode the effectiveness of the publicizing effort. Too much promotion may send the wrong meaning to the customer base and harm the brands reputation. 8.5.3 Control When information is spread to the public regarding a company or an organization, there is always the risk of someone misusing that information in a detrimental way. This could damage the business reputation and hurt its standing in the business community. By limiting the flow of information to outsiders, the marketing manager can keep a tight control over the information and determine how and when it is shared with others. This also means limiting the information as it shared within the company as well. Employees should always be among the first to know important information but only as necessary. Miscommunication Miscommunication is also a potential drawback to providing too much communication. When communication is provided frequently, it is possible that errors may occur and transfer a message that was not originally intended. Miscommunication can lead to public relations concerns that can be risky for the company and its reputation.

Piagetian Conservation Tasks Case Study Essay -- Piagetian Conservatio

Overview My case subject is Regina Holms, a second grader, from County Elementary School. Before I interviewed the subject, I received permission for her guardian. During the interview, Regina and I conversed while working on one of the seven Piagetian tasks, the volume task. During this task, Regina’s stage of development was determined. I chose the volume task, where she had to recognize if two different size glasses held the same amount of water in each glass. Moreover, we are focusing on intrinsic and extrinsic motivation, types of anxiety and self-handicapping; in order to observe her motivation during this task. In order to further evaluate, I asked her older sibling Wendy, a seventh grader to observe motivation. We will also be focusing on personal and social development, where we will be focusing on personality and temperament and her peer relationship with her sister. Cognitive Development (Piagetian Stages of Development) Jean Piaget’s Four Stages of Cognitive Development determines how children from birth to adulthood use their intelligence or cognitive development while engaging in tasks. The first stage of cognitive development is called the Sensorimotor Stage (birth to age 2). During this stage, children tend to learn by â€Å"trial and error†, objects exist even if they are removed from sight, and symbols are introduced (Ormrod, 2012, 149). The second stage of cognitive development is Preoperational Stage (age 2 to age 7). During this stage, children’s â€Å"vocabulary and grammatical structures rapidly develops† (Ormrod, 2012, 149), and children uses their â€Å"intuition rather than on conscious awareness of logical principles† (Ormrod, 2012, 149). The third stage of cognitive development is Concrete Operations Sta... ...ir adolescents, while girls focus on their physical appearance and peer relationships. I am in constant contact with Regina, and I have displayed her desire to â€Å"fit in†. Because of her desire to socially fit, I knew having her sister sit in during the interview would motivate Regina to take the interview seriously and try to perform well. By performing a simple task, I was able to determine that Regina is in the concrete operations stage of cognitive development. In addition, I found that Regina has a healthy self-concept, self-efficacy, and self-esteem for her age group. Yes, peer relationships has slightly affected Regina’s performance; however, she used extrinsic motivation to accomplish her goal. Works Cited Ormrod, J. E. (2012). Essentials of educational psychology: Big ideas to guide effective teaching, 3rd, ed. Boston, MA: Pearson Education, Inc.

Estimation of pH Essay

Acid-base titration calculations Aim: This experiment is designed to train our skills of calculation in titration as well as help us to be familiar with the procedures of titration. Background: 1. Titration is a technique which involves measuring the volume of one solution which just reacts completely with another solution. 2. A pipette is designed to deliver exactly the same volume each time it is used. 3. A burette is equipment fitted with a tap and is calibrated so as to accurately measure a variable volume of solution. 4. Tire is the volume of the second solution required in titration. Method: The whole experiment is based on computer simulation. To train our calculation skills in titration, two trials are set. One is titration between a strong acid and a strong base. The other is between a weak acid and a strong base. In this experiment, the strong acid is HCl, the strong base is NaOH and the weak acid is CH3COOH. Strong acid and strong base 1. Set up the apparatus. 2. Measure 25ml Ba(OH)2 by pipette. 3. Transfer the Ba(OH)2 into a beaker. 4. Add Bromothymol Blue which is and indicator. 5. Add HCl into the burette. 6. Turn on the pH meter. 7. Insert the probes into the beaker. 8. Read the reading on burette. 9. Start titrating. 10. Read the final volume. 11. Remove the probes. Weak acid and strong base 1. Set up the apparatus. 2. Measure 25ml Ba(OH)2 by pipette. 3. Transfer the Ba(OH)2 into a beaker. 4. Add Bromothymol Blue which is and indicator. 5. Add CH3COOHhe burette. 6. Turn on the pH meter. 7. Insert the probes into the beaker. 8. Read the reading on burette. 9. Start titrating. 10. Read the final volume. 11. Remove the probes. Apparatus: Pipette 25ml Burette 50ml pH meter Beaker 80ml Chemicals: Barium Hydroxide, Ba(OH)2 Hydrochloric Acid, HCl Ethanoic Acid, CH3COOH Bromothymol Blue Safety: Follow the rules in the laboratory and wear the safety goggles. Set up of apparatus: Procedure: Strong acid and strong base 1. I set up the apparatus. 2. I measured 25ml Ba(OH)2 by pipette. 3. I transferred the Ba(OH)2 into a beaker. 4. I added Bromothymol Blue which is and indicator. 5. I added HCl into the burette. 6. I turned on the pH meter. 7. I inserted the probes into the beaker. 8. I read the reading on burette. 9. I started titrating. 10. I read the final volume. 11. I removed the probes. Weak acid and strong base 1. Set up the apparatus. 2. Measure 25ml Ba(OH)2 by pipette. 3. Transfer the Ba(OH)2 into a beaker. 4. Add Bromothymol Blue which is and indicator. 5. Add CH3COOHhe burette. 6. Turn on the pH meter. 7. Insert the probes into the beaker. 8. Read the reading on burette. 9. Start titrating. 10. Read the final volume. 11. Remove the probes. Data collection: Strong acid and strong base Initial pH in the beaker 15.03 Final pH in the beaker 2.79 Volume of HCl added 41.02ml Weak acid and strong base Initial pH in the beaker 14.90 Final pH in the beaker 2.57 Volume of HCl added 38.60ml Data processing: Strong acid and strong base The chemical equation for this reaction 2HCl(aq) + Ba(OH)2(aq) BaCl2(aq) + 2H2O(l) Weak acid and strong base The chemical equation for this reaction 2 CH3COOH (aq) + Ba(OH)2(aq) (CH3COOH)2Ba (aq) + 2H2O(l) Graph: Strong acid and strong base Screenshot of the software Graph of the pH in the beaker against volume added Weak acid and strong base Screenshot of the software Graph of the pH in the beaker against volume added Conclusion: The concentration of hydrochloric acid in the first trial is The concentration of ethanoic acid in the second trial is Evaluation and improvement: 1. As what I have discovered, all the graphs of a certain reaction in this software are the same. There is no difference in the graph if the concentration is changed. Also the graph is distinct points rather than a curve. During the experiment, sometimes failure occurred. Thus the only improvement could be done is to change another software.

The hCentive Company - 2412 Words

1. Introduction The hCentive Background Information The hCentive company was formed three friends Tarun Upadhyay, Manoj Agarwala, Sanjay Singh who had founded a previous product development company with more than 6,000 employees, called GlobalLogic. The Hcentive Company was formed after a need that not being catered for was identified in the healthcare market and Tarun Upadhyay, Manoj Agarwala; Sanjay Singh decided to strike out on their own again. The hCentive company provides cloud-based, healthcare technology solutions that help consumers businesses connect, communicate and engage with health plans in an undemanding and informed manner when acquiring health insurance. It is the only company that has built an exchange solution from the ground-up post the PPACA .the Hcentive Company has developed a deep understanding of the healthcare reform and they have created solutions and services that align with federal and state regulations and meet or exceed all industry standards. Key Financial Performance In the US, the growth of health care spending has been enormous. Almost $2 trillion is spending in the US healthcare which is as much as the GDP of India. The hCentive is reaping a major windfall, that is, by helping build online health insurance exchanges for several states, enabling insurance companies to connect with all 51 government-run exchanges, and moving to exploit the new but potentially large private insurance exchange market. The company expects to generate about